At the University Students’ Council at Western University, I worked independently as well as with my team to tackle large-scale initiatives that ranged from internal documents to advocacy campaigns. With students in mind, my work was tailored to engage, empower and inform.
Alongside my daily work, I also managed a team of 4 interns, where I served as a mentor and fostered a professional work environment for them to grow in. During this time, I took initiative to improve the intern onboarding within the Creative Team, creating countless documents ranging from practice project briefs to internal instructional guides on processes within the USC.
The following pieces are some of my best work (but not limited to) from my time at the USC.
Date: 2022
Category: Print Design, Digital Design, UI/UX, Illustration, Animation, Social Media, Website Design, Management
There’s nothing more exciting than to work with a bubbly photographer by the name of Emily Soti! Together we worked on rebranding her local business and prepping her for the upcoming wedding rush. A fresh look, new handouts and so much more – she’s ready to hit the town and paint it red.
Date: 2018 – 2019
Category: Print Design, Branding
My work at Northern Reflections was mainly digital, though not limited to, as our team was small but powerful. In my time working with Northern, I helped to maintain the everyday digital updates while also helping to evolve our digital templates and elevate our brand with crisp, engaging designs. Fast-paced and ever-changing, my work adapted to the companies’ needs throughout a very uncertain time of life. The following are some of my favorite pieces that I produced in that time.
Date: 2019 – 2022
Category: Digital Design, Emarketing, Email Design, Social Media, Website Design
These invites were a labor of love on so many levels. Incorporating illustration and bold colors, these invites served as a statement piece that will be remembered for years to come.
Date: 2017 – 2018
Category: Print Design, Letterpress
In my time at Pottery Barn, my focus was to expand on my experiences in digital design and to improve to a pixel-perfect standard. From email templates and lockups for major events to the daily batch-and-blast emails, I worked alongside my team to tackle the everyday in a fast-paced environment. The following are some of my favorite pieces that I produced.
Date: 2017 – 2018
Category: Digital Design, Emarketing, Type Exploration, Templates
In my time at Serena & Lily, I was given the opportunity to work on a variety of projects with fantastic groups of people that led me to grow not only as a designer, but as a person. The following are some of my favorite pieces that I produced.
Date: 2016 – 2017
Category: Illustration, Print Design, Digital Design
Florals + Foxes was founded with a lot of love and determination, all of which is fueled by my intense passion for nerdy and handmade items. Whether it be patterns or splashes of color, I am inspired by a variety of wondrous things around me that translate into my work.
Be out on the lookout for pins, patches, stickers and more! I will continue to add more as I make more lovely creations. Here is my shop.
Date: 2018
Category: Lapel Pins, Vinyl Stickers, Merchandise
This wedding suite encompassed Lex and Ryan’s unique love and personalities through bold colors and classic typography. It was a joy to work with them!
Date: 2019
Category: Print Design
A compilation of all of the miscellaneous freelance work I have done over the years. Mostly illustration, each of these projects has a fun story to tell.
» Crystal City Banner: Meant to be used for a DnD campaign! Vector Illustration.
» Conductor Book Cover Design: Base and alt-designs for up-and-coming author Ashe Rhyder, and their first book that is currently in the works. Very excited for the later opportunity to layout the whole book.
» Puppy Love: A blossoming branding project for an LGBTQ+ dog walker hoping to expand her business while showing their pride.
Inspired by sculptures in the heart of the city, this park is meant to invoke curiosity through its use of children’s nursery rhymes. Built for children ages 3-10, this playground was meant to serve as a playful and whimsical escape from the everyday, and to encourage their young imaginations to run free.
Date: Fall 2014
Category: Typography, 3D Render, EGD
As children mature into young adults, they face various challenges from their peers, the most common one being bullying. In a heteronormative society, LGBTQ youth are the most commonly bullied minority–and the effects of bullying can be devastating. Through the use of powerful infographics, social media campaigns, and presentations at local educational institutions, awareness is raised in hopes of evoking change.
Date: Spring 2015
Category: Branding, Social Media, Campaign, Talk Series, Infographic
Specializing in old-fashioned shaving supplies and services, this company set out to establish a brand that would directly reflect their mission to the core: to revitalize the manly art of shaving. Focusing on the classic origins of shaving and coupling that with the contemporary mindset of this generation, this brand was revitalized by introducing a unique mixture of modernity and classicism in their new visual style.
Date: Fall 2014
Category: Branding, Identity, Brand Development, Print, Digital, EGD
Playful and full of character, this type illustration was meant to showcase those qualities to their full potential through colorful illustrations and patterns. Playing with a common type specimen phrase, the illustration highlights the flexibility and personality of the typeface, Kari Pro.
Date: Fall 2014
Category: Typography, Illustration, Type Illustration
A classic amongst cookbooks, the Joy of Cooking has been renowned for its’ detailed recipes and “mom’s homemade cooking” quality. Long overdue for an app, this addition to the Joy of Cooking empire aims to target people of the more tech-savvy generation, yet remains simple enough for those who aren’t necessarily technologically inclined. Customizable to your own tastes, this app and brand redesign breathes new life into the recipes that Irma Rombauer worked so hard to share.
Date: Fall 2014
Category: Branding, App Design, UI/UX
Upon receiving the task to select and research a typographer from recent past and to then pay tribute to them in a poster by show-casing one of their fonts, the first and natural choice that came to mind was Herb Lubalin. Inspired by his font Avante Garde, this poster pays tribute to Lubalin by highlighting the natural, inter-locking quality of his characters, while also providing a brief history on Lubalin himself.
Date: Spring 2015
Category: Typography, Print
Freelanced as a Graphic Designer for a variety of design projects for the following companies:
» Insurance Works:
Worked with the client through multiple concepts and helped source out required assets in order to deliver effective digital and print materials. This project consisted of production work to help finalize email designs, handouts and mailers for promotional materials.
» ITW Global Brands Canada
Helped the client with banner ads for two campaigns set to launch in a matter of days. Tight turn-around and effective communication helped ensure that they met their deadline and that the work matched brand standards.