A classic amongst cookbooks, the Joy of Cooking has been renowned for its’ detailed recipes and “mom’s homemade cooking” quality. Long overdue for an app, this addition to the Joy of Cooking empire aims to target people of the more tech-savvy generation, yet remains simple enough for those who aren’t necessarily technologically inclined. Customizable to your own tastes, this app and brand redesign breathes new life into the recipes that Irma Rombauer worked so hard to share.
Date: Fall 2014
Category: Branding, App Design, UI/UX